Simon Tuckwell
I love Curlformers, I use them lots on clients and they always want to buy them afterwards to take home. We book a different type of appointment time when we use them, the emphasis is on relaxation time, so the client gets them put in by their stylist, then they get a coffee and magazines and they can can enjoy some downtime while they dry – meanwhile we can see another client for a cut or blow dry, and then come back to finish the appointment afterwards. It’s a great way to get assistants more involved with clients as they can apply them as well.
When clients can get that almost-as-good-as-the-salon finish at home they don’t come less, they actually become more loyal – it’s an advert for me because they look great between appointments and they stick with you because they trust you to give them the right tools, they don’t get frustrated with their hair.
They’re brilliant for shoots as well, you can put them in and get on with other models, and the curl they give really lasts, it’s incredible, you can build on it to get some amazing looks.
