HairFlair® wins a golbal Pure Beauty Award and has 2 finalists
The winners of the third annual Pure Beauty Global Awards were recently announced and of over 600 product entries, hairstyling brand HairFlair® won the Best New Inclusive Product category for their innovative Softhood® bonnet hairdryer. The Pure Beauty Global Awards celebrate the best beauty products around the world and are judged by a panel of beauty experts and industry insiders. This year’s panelists included the likes of NARS Senior Makeup Artist Clayton Reid, Celebrity Facialist Nichola Joss and CEO of the British Beauty Council Milli Kendall, and were instrumental in selecting winners across 39 categories from 33 countries.
Alexandra Malet, HairFlair® CEO commented on the win, “We are thrilled and honoured to be awarded a Pure Beauty Global Award, especially in this category. Inclusivity and innovation are what drives HairFlair® to deliver high quality products to our consumers across genders and ethnicities, so to be recognised in this category is a huge privilege”.
Requesting HairFlair® because the products ‘give the most perfect curls’, Julien invited us to work alongside Ken to create manes fit for goddesses, so we sent our hair lead Karine Jackson to ensure not a single strand of hair was out of place.
With a front row filled with the fashion and celeb elite, curls reigned on the catwalk where models including Izabel Goulart wore hairpieces pre-set while damp in Curlformers®, then dried in a Softhood® to cultivate a glamazonian finish of full, tumbling waves.
HairFlair® Waveformers® Beach Flair® was also awarded Finalist in the Best New Inclusive Hair Product category, while HairFlair® Styleformers® Nourish Replenishing Serum bagged Finalist in the Best New Hairstyling Product category.
As used by Ken Paves backstage at the Julien Macdonald LFW show, the Softhood® comes in a range of colours and patterns; it has a unique configuration of more than 120 ventilation holes die-cut over the hood's crown and around its drum to dry the hair faster and more evenly. The Softhood® conditions hair, nourishes the roots, and bathes the strands in nutrients and is suitable for all hair types. It comes in several colours and patterns. Even model Suki Waterhouse was spotted on Instagram caring for her hair with the Softhood® during lockdown! This is the second plaudit this month for the Softhood®® which was also named Best Bonnet Hair Dryer in the UK by Best Advisor.This year's awards featured a variety of industry powerhouses and innovative indie brands — from Milani to Paula's Choice — that now join an elite club of products that bear the Pure Beauty Global Awards logo. Due to social distancing guidelines, the in-person ceremony hosted by Pure Beauty and Cosmetics Business Editor Lucy Tandon-Copp was instead broadcasted online to over 900 people.
HairFlair originated the curl without compromise movement with the introduction of CurlFormers®, the world’s only patented, heat-free, salon-quality hair curler. Perfect for all ages and all hair types, wigs, and weaves, these products allow you to create gorgeous easy, smooth, and healthy curls every time without causing heat damage on any type of hair. Available now on their website, Amazon, Sally Beauty, Target & other leading retailers.
